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https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/04604017-226e-4e3e-8326-6d3779d76cbc/2.png Barrel 2 Business Collective - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1640974421890-V7IRITXBXYJMP7M25RV7/1.png Barrel 2 Business Collective https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1640974424439-CRUR4GFIDRBJQDNQ2GWD/3.png Barrel 2 Business Collective https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1640974422031-E1Q26WL3JXN90GSCML3K/2.png Barrel 2 Business Collective https://www.notyourhobbymarketing.com/work-with-me daily 0.75 2025-04-17 https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1641142979072-INJ1MK3BBJOX9QSBAF3D/4.png Work With Me https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1641143252820-JVZLBBGD2IFNJ31ALC9V/Untitled+design+%2810%29.png 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https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/a411be9a-e512-4f02-8e93-fb8c880513fa/ABV+path+%28Instagram+Post%29+%283%29.png Work With Me https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1718916892160-4SGGLOCPNN4Q7C41WQ53/5.png Work With Me - C-Level Expertise Without A Full-Time Hire Get the competitive edge of a full-time Chief Marketing Officer, Sales Officer, or Operating Officer without committing to a full-time hire. We build the plane while flying it, helping you direct your team and teaching them how to manage and execute strategic sales and marketing plans themselves. I don’t just teach you how to guide your squad strategically; I’m also in the trenches with you in execution. Fractional services are $3000 per month- minimum 6-month commitment. Book a Discovery Call with me to get started. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1713355334339-JSH9PCD3QMJOUD0PJ5CG/2.png Work With Me - Business Education In A Group Setting If you’re not quite ready to commit to consulting services, you can give the Barrel 2 Business Group a test drive. My lowest price point option - a great starter tool, jam-packed with 4 years of recorded content to reference when starting your strategic business journey. We meet live once a month, all other content is recorded and uploaded to the learning library. Only $39.99 monthly for your entire beverage team. No contracts- come and go as you please. Click here to sign up https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1713355334427-DD48HSN8O8JS8M461YUD/3.png Work With Me - Learn On Your Terms Choose your business adventure with the Not Your Hobby Marketing Online Library of Courses. Hosted on the Mighty Networks software platform with a mobile app companion for learning on the go. Choose from sales-focused courses or full-blown marketing plan courses. Courses vary in time and price - ranging from quick 60-minute hits for as low as $18 to 4-hour classes at $499. Click here to browse the library. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1bce7c4b-1250-4fb2-ac95-73c4f9dcbf90/2024+website+graphics+%285%29.png Work With Me - Profitable Quick Hits It’s back! I’ve brought back my Hourly Consulting Services. Each session is $150 per hour. Schedule whenever you like. Ask me whatever you want to. No commitments, no contracts, no BS. 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There’s a catch—you still have to supply the photos and videos, but I will roll out a monthly content strategy for you, schedule all your posts, write your captions (with hashtags and CTAs), and monitor your metrics. Services are $799 monthly- minimum 3-month commitment. Book a Discovery Call with me to get started. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1718636907047-2BGIM0F9WJELCABWS0GC/9.png Work With Me - Agency Service Without The Scary Price Monthly marketing analytic reports and suggestions for your campaigns. If you’re curious about how your marketing is performing or if it’s resonating with your audience, this service is right for you. Includes monthly analysis of your website, social channels, email, ad campaigns, and optimization advice. Services are $349 monthly, with a minimum 3-month commitment. 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Book a call with me to get started. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1641217145359-3OH9N0ZA4NO2S1ABO6P1/1.png Work With Me https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1641217145270-YCX49LDXUD5BSHA4Z69G/2.png Work With Me https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1641217147812-A8HCJZWRP3QWG2FU6W4C/3.png Work With Me https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1641217150156-G888ZOE7L8F0SGYAG1Q7/5.png Work With Me https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1641217150650-L5QPAL2R953CJQJ2DDXP/6.png Work With Me https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1641217151970-A0N4YECM3XLLAIXD2R88/7.png Work With Me https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1b93ff95-8b23-4525-a179-0e07cc2cb4e0/the+bottleneck.png Work With Me https://www.notyourhobbymarketing.com/online-coursework daily 0.75 2021-12-31 https://www.notyourhobbymarketing.com/nyhms-services daily 0.75 2025-08-20 https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/4fafb1e8-370d-4889-b227-a41cddc58854/new+landing+page+%281%29.png Services landing page https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/c9097f8b-d773-4c08-9a48-da71c39bb238/2024+website+graphics.png Services landing page - Just Need Quick Support? Get expert help, on-demand — without signing your life (or budget) away. Use your punch card for audits, strategy sessions, or even “I just need someone to ask” moments. $500 for 4 hours of support ($100 discount) No retainer, no pressure Use as needed — hours never expire https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/7aa84e41-9398-4688-b252-35d5b3a10d4b/2024+website+graphics+%281%29.png Services landing page - Need Bigger Thinking Without A Full Time Hire? Get a seasoned sales and marketing strategist in your corner — without hiring full-time. Ideal for brands ready to grow but not ready to manage a team. Fractional style consulting Custom growth plans + direction Flexible virtual sessions Powerful deliverables $1500 monthly https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/c13820f1-eeb4-4185-8464-938a7b89db47/2024+website+graphics+%282%29.png Services landing page - Wish Someone Would Just Do It For You? 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Live monthly strategy calls with Q&As Rotating topics relevant to today’s market conditions Only $40 bucks monthly for your entire team https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/0f019df8-2d69-472c-bd04-142e4c2e5098/new+landing+page+%282%29.png Services landing page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/47426d1b-1f6b-45f6-bc94-afdb854def4d/2024+website+graphics+%284%29.png Services landing page - Social media isn’t a cash register — it’s a bridge. This cheat sheet helps you choose the platforms that actually align with your brand identity and long-term business goals. No more posting just to post. Build your presence with purpose. Download Here https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/e85b017d-f89d-4573-b20f-2a2db8214472/2024+website+graphics+%285%29.png Services landing page - Quick Wins Here This isn’t a full-blown sales plan, but it’s a quick-hit guide to help your beverage brand rack up some wins across your on site and off site sales channels. Simple steps, real momentum. Perfect for when you need traction, like… yesterday. Download Here https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/9de3cd0c-9b04-4a12-851e-b6955673fda9/2024+website+graphics+%286%29.png Services landing page - Not a marketer? No problem. This one-pager gives you a fast, functional starting point to DIY your marketing — with just enough structure to keep you focused, and just enough flexibility to keep it real. For beverage brands on a budget. Download Here https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/6439692b-6bbe-42f3-8852-2127c2182821/2024+website+graphics+%287%29.png Services landing page - Keep your brand top of mind Distributors won’t push your brand if your marketing’s not pulling its weight. This quick guide shows you how to drive demand, visibility, and reorder potential using smart, scrappy digital tactics that get noticed. Download Here https://www.notyourhobbymarketing.com/podcast daily 0.75 2026-03-14 https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/f5b91d34-5440-40a7-9f69-2c88f392f19b/TINYH+Podcast+Cover+%282%29.png Podcast - Welcome to This Is Not Your Hobby (the podcast) I’m Julie Rhodes—beverage business consultant, teacher, journalist, and craft brand co-founder. Translation: I’ve made all the mistakes so you don’t have to. Each week, I’m going to dig into the sales, marketing, and distribution chaos that independent beverage folks deal with every day. No recycled MBA jargon. Just the real, messy, unfiltered problems that keep you up at night. You’ll get practical strategies, plain-English breakdowns, and the occasional expert guest who actually knows their stuff—because hope isn’t a strategy. But sarcasm and spreadsheets? That’s a start. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1756902366986-Z7JHPWKCX7S5XUMD3T7A/1.png Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1756902367215-WYCNYP5XSE6Q1XSRCD3I/2.png Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/c652a83c-d392-4d44-ae13-3a6827896160/podcast+episode+covers.png Podcast - Episode 001: Bottleneck: Social media marketing - mastering social media with the 3C rule https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/2cbc1528-ed74-45bd-9ccb-b6732cdd3ef4/podcast+episode+covers+%281%29.png Podcast - Episode: 002 Bottleneck: Your mop is working harder than your email marketing. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/3c8f7cc7-3332-4566-8b92-deae38e4827a/podcast+episode+covers+%282%29.png Podcast - Episode 003: Doing more with less. Live interview with Hunter Oetinger of Reuben’s Brews. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1df1e069-7ff7-4123-91e6-51eae6e6bf6b/podcast+episode+covers+%283%29.png Podcast - Episode 004: Your sales rep is NOT a vending machine. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/7dc8a4c4-79e4-43f7-9f8b-c0d851836b45/5.png Podcast - Episode 005: Your sad website https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1b283bc6-6b90-47a5-a6e8-650ffd1fa0e8/6.png Podcast - Episode 006: Interview with Michelle Forster https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/18060156-1288-486c-9b3e-bd65e27f3195/7.png Podcast - Episode 007: Brand differentiation - Your taproom https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/309d0624-2ff5-422c-9803-079efa862de3/podcast+episode+covers+%286%29.png Podcast - Episode 008: Brand differentiation on the shelf - Distribution https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/56cb4b1e-51cc-4cf3-8208-3005955739fd/podcast+episode+covers+%287%29.png Podcast - Episode 009: Effective Branding - Interview with Amanda DeVries https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/a8cb543a-2801-46c3-96d2-69c5347d38ec/podcast+episode+covers+%289%29.png Podcast - Episode 010: Chasing Profitability - Part 1: Cutting Expenses https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/455cea3a-9f8d-4c3b-92f3-e76989952401/podcast+episode+covers+%2811%29.png Podcast - Episode 11: Chasing Profitability - Part 2: Increasing sales https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/b33b4ce3-45f7-4016-91fd-ec85cdead9ea/podcast+episode+covers+%2810%29.png Podcast - Episode 12: The Power of Numbers - Interview with Chris Farmand https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/fcb70c8f-4832-4f44-94d6-8d60f4fa5c2f/episode+13 Podcast - Episode 13: Chain Sales Decoded To Stay On The Shelf https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/b023a065-a368-42ce-a29c-b5e8279ba6ce/hi+from+durango Podcast - 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