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Download Here https://www.notyourhobbymarketing.com/podcast daily 0.75 2026-04-12 https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/f5b91d34-5440-40a7-9f69-2c88f392f19b/TINYH+Podcast+Cover+%282%29.png Podcast - Welcome to This Is Not Your Hobby (the podcast) I’m Julie Rhodes—beverage business consultant, teacher, journalist, and craft brand co-founder. Translation: I’ve made all the mistakes so you don’t have to. Each week, I’m going to dig into the sales, marketing, and distribution chaos that independent beverage folks deal with every day. No recycled MBA jargon. Just the real, messy, unfiltered problems that keep you up at night. You’ll get practical strategies, plain-English breakdowns, and the occasional expert guest who actually knows their stuff—because hope isn’t a strategy. But sarcasm and spreadsheets? That’s a start. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1756902366986-Z7JHPWKCX7S5XUMD3T7A/1.png Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1756902367215-WYCNYP5XSE6Q1XSRCD3I/2.png Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/c652a83c-d392-4d44-ae13-3a6827896160/podcast+episode+covers.png Podcast - Episode 001: Bottleneck: Social media marketing - mastering social media with the 3C rule https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/2cbc1528-ed74-45bd-9ccb-b6732cdd3ef4/podcast+episode+covers+%281%29.png Podcast - Episode: 002 Bottleneck: Your mop is working harder than your email marketing. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/3c8f7cc7-3332-4566-8b92-deae38e4827a/podcast+episode+covers+%282%29.png Podcast - Episode 003: Doing more with less. Live interview with Hunter Oetinger of Reuben’s Brews. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1df1e069-7ff7-4123-91e6-51eae6e6bf6b/podcast+episode+covers+%283%29.png Podcast - Episode 004: Your sales rep is NOT a vending machine. https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/7dc8a4c4-79e4-43f7-9f8b-c0d851836b45/5.png Podcast - Episode 005: Your sad website https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1b283bc6-6b90-47a5-a6e8-650ffd1fa0e8/6.png Podcast - Episode 006: Interview with Michelle Forster https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/18060156-1288-486c-9b3e-bd65e27f3195/7.png Podcast - Episode 007: Brand differentiation - Your taproom https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/309d0624-2ff5-422c-9803-079efa862de3/podcast+episode+covers+%286%29.png Podcast - Episode 008: Brand differentiation on the shelf - Distribution https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/56cb4b1e-51cc-4cf3-8208-3005955739fd/podcast+episode+covers+%287%29.png Podcast - Episode 009: Effective Branding - Interview with Amanda DeVries https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/a8cb543a-2801-46c3-96d2-69c5347d38ec/podcast+episode+covers+%289%29.png Podcast - Episode 010: Chasing Profitability - Part 1: Cutting Expenses https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/455cea3a-9f8d-4c3b-92f3-e76989952401/podcast+episode+covers+%2811%29.png Podcast - Episode 011: Chasing Profitability - Part 2: Increasing sales https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/b33b4ce3-45f7-4016-91fd-ec85cdead9ea/podcast+episode+covers+%2810%29.png Podcast - Episode 012: The Power of Numbers - Interview with Chris Farmand https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/fcb70c8f-4832-4f44-94d6-8d60f4fa5c2f/episode+13 Podcast - Episode 013: Chain Sales Decoded To Stay On The Shelf https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/c9d81eb9-7858-4b0f-a42b-288f1735e871/Podcast+website+covers.png Podcast - Episode 014: Decoding Scan Data To Sell Through On The Shelf https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/b023a065-a368-42ce-a29c-b5e8279ba6ce/hi+from+durango Podcast - Thanks for listening The This Is Not Your Hobby Podcast is produced by Hi from Durango! https://www.notyourhobbymarketing.com/cbc-2025 daily 0.75 2026-04-12 https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1745677685188-2SRCQW3RX7ROM9UA4XUN/unsplash-image-rEkfOtl3TtI.jpg https://www.notyourhobbymarketing.com/aca-member-offer-liquid-insight daily 0.75 2024-04-18 https://www.notyourhobbymarketing.com/aca-member-offer-liquid-insight/p/liquid-insight-for-aca-members monthly 0.5 2024-05-20 https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1713444819202-7ALWWEM2UFR01E1S1A4B/Liquid+Metrics.png ACA Member Offer - Liquid Insight - Liquid Insight for ACA Members https://www.notyourhobbymarketing.com/tcbg-member-offer-liquid-insight daily 0.75 2024-06-02 https://www.notyourhobbymarketing.com/tcbg-member-offer-liquid-insight/p/liquid-insight-digital-marketing-audit-special-price monthly 0.5 2024-06-02 https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1717286775557-8KQYO489AAOFIOJ38UJ8/Liquid+Insight.png TCBG Member Offer - Liquid Insight - Liquid Insight Digital Marketing Audit - Special Price! https://www.notyourhobbymarketing.com/nysba-member-offer-liquid-insight daily 0.75 2024-06-02 https://www.notyourhobbymarketing.com/nysba-member-offer-liquid-insight/p/liquid-insight-digital-marketing-audit-special-price monthly 0.5 2024-06-02 https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1717286775557-8KQYO489AAOFIOJ38UJ8/Liquid+Insight.png NYSBA Member Offer - Liquid Insight - Liquid Insight Digital Marketing Audit - Special Price! https://www.notyourhobbymarketing.com/liquid-insight-audit daily 0.75 2024-06-03 https://www.notyourhobbymarketing.com/liquid-insight-audit/p/liquid-insight-digital-marketing-audit monthly 0.5 2024-06-03 https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1717286775557-8KQYO489AAOFIOJ38UJ8/Liquid+Insight.png Liquid Insight - Liquid Insight - Digital Marketing Audit https://www.notyourhobbymarketing.com/punch-card daily 0.75 2024-10-03 https://www.notyourhobbymarketing.com/punch-card/p/consulting-punch-card monthly 0.5 2025-07-23 https://images.squarespace-cdn.com/content/v1/5ce06586caee160001c3c6e3/1718916760267-DAV0IVC6DGTEZNRYJMPS/4.png Punch card - Consulting Punch Card