An immersive learning group providing craft beverage suppliers with strategic advice for their sales, marketing & distribution tactics
Unlimited team members for one monthly price
Recordings of all calls and vault of previous year’s group calls
Deliverable planning tools & templates
Case studies
Hot seat opportunities to focus on your specific business challenges
Live interviews with other industry pros each month
$79.99 USD per month
International members welcome! Programs can also be purchased with CAD, AUD, Euro and ZAR
There is a cure for Stagnant Sales
it’s that tipping point that craft brands hit when the honeymoon period of rapid growth begins to go stagnant and incremental sales seem harder to come by. Every brand experiences this, it’s the natural course of a product life cycle, but that doesn’t mean we can’t do something about it.
There’s nothing wrong with your brand or your business, the problem lies with the system.
There were over 200,000 new labels approvals granted by the TTB in 2023. The number of licensed retail accounts in the US has dropped to levels that we haven’t seen since 2010. The number of beverage distributors in the US has been reduced by over 60% since the 1990s.
What does this mean for craft beverage makers?
There are more brands, less market share, and fewer wholesaler choices than ever before in the history of legal alcohol production.
Our marketplace maze is causing purchase decision burnout, making it harder for craft beverage brands to continue adding incremental revenue. Previous selling and marketing techniques designed for our old marketplace won’t work anymore.
We have to flip the script in order to survive these new dynamic market conditions.
We need to sell our brands with a clear purpose.
We have to differentiate ourselves from the competition.
We need to optimize our business tactics.
And we have to keep our brands top of mind.
Strategic advice and educational materials from Not Your Hobby Marketing Solutions will help you craft better business practices that can remedy Stagnant Sales. Proprietary business plans and repeatable processes will allow your craft brand to easily navigate our marketplace maze and account for future pivots as your brand grows and conditions evolve. Tapping into my expertise will give you the clarity and confidence you need in your business plans to rise above the noise.
We will strategize together how to take your craft beverage business to the next level, despite any challenge that the market can throw at us. With purposeful selling techniques, optimized marketing tactics, and strategic planning, we will identify your path to profitability together, no matter your production size or resource limitations.
We are the underdogs, the marketplace disruptors, the profit-seekers, the small but mighty.
We don’t need to work harder, we just have to work smarter.
There are always workarounds - let me show you how to find them.
I’m Julie Rhodes, a strategic beverage business consultant.
I help Small But Mighty craft beverage brands avoid Stagnant Sales, so you can keep your tanks full, your doors wide open, and the passion for your craft fermenting.
I show craft beverage brands how to work smarter, instead of harder.
With over 2 decades of experience on the business side of the craft beverage industry, I provide strategic sales and marketing advice to small to medium-sized beverage alcohol brands through webinars, whitepapers, digital courses, one on one consulting, and group coaching programs.
I write, podcast, teach and speak at industry-focused events about strategic business planning, because I want craft suppliers to know that it is possible to succeed in a macro-brand-dominated market with limited resources.
I believe in feminist business practices. No, not bra-burning, but inclusive and equitable commerce where all brands have the power to flourish together and businesses profit using non-predatory sales and marketing methods. Yes, you can have a profitable business and social justice.
What You Get When You Join The Group
Find your path to profits with the Barrel 2 Business (b2b) Group
Unlimited team members for one monthly price
Recordings of all calls and vault of previous year’s group calls
Deliverable planning tools
Hot seat opportunities to focus on your specific business challenges
Live interviews with other industry pros each month
Mobile app companion for learning on the go
$79.99 USD per month
International members welcome! I accept Euro, CAD, AUD and ZAR
Curious about content?
Here’s what our monthly coaching topics looked like in 2023
Together we learned how to
nurture our existing retail customer base for incremental sales
establish consistent brand images and stories to differentiate ourselves in a crowded market
utilize social media to grow brand awareness
analyze sales data and use reporting to find hidden sales opportunities
optimize our website to encourage sales and attract more visitors
prospect for new retail accounts in a tough marketplace
create and execute a chain account sales plan and pitch deck
strategically manage our relationships with distributor partners
creatively counter slow sales period in Q4 and Q1 of every year (winter season)
create strategic annual business plans
establish strategic annual brand plans with wholesale partners
utilize email marketing to increase brand awareness and sales
set up, execute, and analyze a social media advertising campaign
Don’t just take my word for it
Barrel 2 Business (b2b) Group
An easily accessible and affordable way to help small, but mighty craft beverage brands avoid Stagnant Sales, so you can keep your tanks full, doors open, and the passion for your craft fermenting. Together, we learn how to work smarter, not harder.
Business coaching in a group setting with other like-minded craft beverage professionals.
If you’re ready to avoid
Stagnant Sales
Spray and Pray Business Plans
Haphazard Selling
Guesswork around distributor relationships
Googling Digital Marketing tactics
Then join me in 2024 and get intentional about disrupting our current Marketplace Maze
