Journalism · Bylines · Industry Commentary
Published Work
Julie writes about the business side of craft beverage: sales, distribution, marketing, labor, and the market forces reshaping the industry. She served as industry Editor at PorchDrinking.com and her bylines run in Craft Brewing Business, The Brewer Magazine, Ekos CraftLab, and more. No press-release rewrites, no puff pieces.
30+ published articles
Former industry Editor
Quoted in Forbes & Brewbound
PorchDrinking.com
Former Industry Editor- Bringing Culture To The Cup: How the NB2A Is Revolutionizing the Craft Beer Industry2024
- The Highs and Lows of the 2024 Craft Brewers Conference2024
- Go Big Or Go Home: Can Small Producers Recreate 19.2 oz of Success?2024
- Regulation Rollercoaster: Chasing Compromise Between Small Producers and Wholesalers2024
- Distribution Dilemma: Is It Worth the Risk?2024
- Rough Draft: Challenges in On-Premise Craft Beer Sales2023
- All Grown Up: Craft Beer Is Now a Mature Market2023
- Strength In Numbers: Strategic Planning Holds a Spotlight at the Craft Brewers Conference2023
- Together Is Not Always Better: How Consolidation in the Middle Tier Is Impacting Craft Beer Brands2023
- No Big Deal: Why Craft Brewery M&As Have Lost Their Shock Value2023
- You Can't Spell Union Without U And I2023
- The TTB Wants Your Feedback About Unfair Trade Practices2022
- The Craft Beer Industry Has a Labor Problem2022
- The BA Publishes the 2021 Craft Beer Industry Review2022
- Return On Investment of CBC 20222022
- State of the Craft Beer Industry2022
- Competition in the Beer, Wine & Spirits Industry2022
Craft Brewing Business
Contributing Writer- Your Brewery Facebook Page Is NOT a Website2021
- Beer, Bros, and Business: A 4-Part Series on Gender-Based Harassment in the Craft Beer Industry2021
- Your Sales Team Needs Help2021
- How Sales Have Changed in the Wholesale Channel2021
- How To Run a Successful ABP Meeting With Your Distributor2020
- How To Winterize Your Sales and Marketing Plans2020
- Your Distributor Is Not a Magic Sales Bullet2020
- Four Budget-Friendly Ways for Your Brewery To Do Content Marketing2020
- Harness the Power of Emotion in Your Sales and Marketing Tactics2020
- Turning Your Instagram Feed Into Dollars2020
The Brewer Magazine
Contributing WriterQuoted & Featured As An Industry Source In
Forbes·Brewbound·Sightlines·Brewing Industry Guide
Need a writer or an expert source?
Julie takes freelance assignments, contributed articles, expert commentary, and podcast and media requests on the business side of craft beverage. She files clean copy on deadline and has the receipts to back up every take.
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