Let’s Work Together
Whether you're just getting started or ready to go all-in, there's a program built for where you are right now. No pressure, no pitch — just an honest conversation about what your brand needs.
Not Sure Where To Start?
"I need affordable strategic education I can access on my own timeline."
→ Barrel 2 Business Collective is your starting point.
"I need a strategic partner who gets in the weeds with me."
→ One-on-one consulting is what you're looking for.
"I need something specific and I'm not ready to commit to a program."
→ Online courses and punch cards are built for you.
Best Starting Point - Most Affordable
Barrel 2 Business Collective
The most affordable way to get strategic about your craft beverage business. Every month we tackle a new topic — sales, marketing, distribution, data, planning — with live coaching sessions, recorded content, and tools you can use immediately. Your whole team gets access for one monthly price. No contracts, no long term commitments, come and go as you please.
Think of it as Netflix for craft beverage business education — except the content actually helps you boost revenue.
What's included:
Live monthly coaching session
Full library of 4+ years of recorded content
Deliverable templates and planning tools
Hot seat opportunities for your specific challenges
Monthly interviews with industry pros
Private community off social media
Mobile app for learning on the go
Unlimited team members
$39.99/month · No contracts · Cancel anytime · International members welcome
Fractional Consulting
Highest Impact - Limited Availability
Full-Time Strategic Coaching
This is the real deal. One-on-one strategic consulting for craft beverage brands that are ready to stop guessing and start growing. I become your fractional CMO, CSO, or COO — whichever hat you need most. We build the strategy together, I get in the data with you, and I'm in the trenches with you on execution.
I work with 4-6 brands at a time. That's intentional. You get real attention, not a template.
The most comprehensive way to work with me. Weekly 60-minute coaching sessions (virtual), customized goals tailored for your unique brand, unlimited deliverables, monthly and quarterly debriefs, direct Slack/Google Chat access between sessions, and extensive behind-the-scenes analysis and strategy work. Think of me as an additional executive level employee without the full time price tag. I spend 3-5 hours offline for every 1 hour we're live together.
$3,000/month · 6-month minimum commitment
Part-Time Strategic Coaching
All the strategic benefits of FT Strategic Coaching at half the time and cost. Two 60-minute sessions per month, customized goal-setting, actionable deliverables, and between-session support.
Perfect for brands that need direction but are watching the budget.
$2,000/month · 3-month minimum commitment
Fractional C-Suite
C-level expertise without a full-time hire. Get the competitive edge of a fractional Chief Marketing Officer, Sales Officer, or Operating Officer. I don't just teach you how to guide your team strategically — I'm in the trenches with you on execution.
Perfect for brands that are transitioning to hiring a FT C-suite executive or for use in the interim between hires. Requires extensive involvement from ownership and management teams.
$4,000/month · 6-month minimum commitment
Every consulting engagement starts with a no-obligation discovery call. If I'm not the right fit for where you are right now, I'll tell you — and I'll point you toward someone who is. That's not a sales tactic, it's just how I operate.
Quick Hits (and wins)
Need answers fast? Hourly consulting is $150/hour. No package required. Get the help you need quickly from an industry expert.
Hourly Consulting
Consulting Punch Card
Like having an expert on speed dial. Bank 4 hours of consulting time to use whenever you need them — no expiration, no contracts, no commitment beyond the initial purchase. Schedule sessions one at a time, bring your team, ask me anything. $500 for 4 hours · Hours never expire
Online Course Library
Choose your own adventure. The Not Your Hobby Marketing course library covers everything from wholesale KPIs to social media content planning to full digital marketing strategy. Courses range from quick 60-minute hits to comprehensive 4-hour deep dives.
No subscription required
No matter how we work together, I use the same methodology - the ABV Path to Strategic Profitability
The goal of this method is to get your brand set up with the knowledge and systems necessary to build a more profitable craft beverage business for the long term and gain market share in a saturated market.
The key to success in the craft beverage space is to learn how to work smarter, not harder. The ABV Path will help you do just that.
I’m not here to “fix” you, your systems, or your teams, I want to help streamline and optimize your existing organization and teach you how to expand into the future.
The ABV Path provides you with repeatable processes for all skill and budget levels.
Don’t Just Take My Word For It
You only need the drive to change your business for the better. These programs are not for the person just who wants to be “told what to do.” I partner with proactive brands that are ready for strategic clarity to give you the tools and knowledge you need to grow a profitable beverage brand for the long-term. This is not a canned outline. This is not a one way street. Get ready to work - it will be worth it.
Size doesn’t matter.
Get A Taste Of My Teaching Methods
Join The Bottleneck
The Bottleneck is where I share the good stuff for free. Sales strategies, marketing reality checks, distribution insights, and resources to help you grow — delivered to your inbox when I have something worth saying. Thousands of craft beverage pros are already in there.
Come hang with us (plus there’s free stuff).