A comprehensive collection of common beer industry business terms that are essential in sounding like an expert in your field. Boost your sales by boosting your vocabulary!
TWO new breweries open daily in the US, we’re on pace to have over 9,000 operating breweries by 2021. Are you confident that you’re doing everything to make your brand stand out from the crowd?
Are you tired of fighting ROTATION NATION?
Are you tired of hearing the words SKU RATIONALIZATION?
Then it’s time to take action. There is a modern solution for flat or declining beer sales.
And how do you achieve that?
Learn how to stand out.
I provide craft beer professionals with Online Learning Courses and Progressive Coaching Programs that teach the fundamentals of beer sales and marketing, so that you can make your brand stand out from the crowd.
After spending over a decade in beer sales & marketing, I noticed a shift - our market has completely evolved and consumers are completely overwhelmed with beer choices. Neighborhoods are now peppered with taprooms. Bars now boast that they serve a “huge craft beer selection”, which used to not be a selling point.
My point is that it’s not enough just to brew “craft beer” anymore. That might have worked great as your sales pitch in 2003 (trust me, I was there for that), but not today. You’ve got to have a clear mission and story behind your brands, and if you don’t know how to communicate that to buyers and consumers, you’re not going to survive.
Throughout my career, I’ve watched countless breweries shut down, because they didn’t have a clear brand message and no one was out advocating for sales. I don’t think this was on purpose, I truly believe that they just didn’t have the business knowledge to piece it all together. You have to create brand awareness and you have to sell your beer if you want to operate in today’s crowded market.
That’s the mission of my company - to teach breweries of any size through online learning and customized coaching programs how to sell and market your beer so you can continue to live your brewing passion. Take the first step to profitability by becoming a member of my community and signing up with your email to get free tools and resources to help grow your beer business, online course release information, details about coaching, and more
If you have customers, you have a business, not a hobby. Let’s start treating it that way
I HELP CRAFT BEER PROFESSIONALS SELL MORE BEER AND IMPROVE THEIR BRAND MARKETING, SO THAT THEY CAN AVOID GOING OUT OF BUSINESS. PERIOD.
Join my community to receive course announcements, blog posts, helpful articles and free tools to help you grow your beer business.
I respect your privacy and will not share your personal information without your consent.
My mission is to provide the craft beer industry with affordable, convenient, and industry specific sales & marketing training, regardless of your business size or income level, so that you can grow your brand, boost sales, generate long term profitability, and keep the entrepreneurial spirit of the craft beer industry alive and well.
I’ve created a library of sales training videos that you take at your pace on my course software platform or I can customize a one on one coaching program for you or your sales team. This progressive learning platform allows you to work through the content one module at a time and communicate with me directly about course content. Fundamental sales strategies are specifically designed for the craft beer community and take advantage of my decade long career out in the field. This is not something you’ll ever see in a textbook, these lessons come from first hand experience with beer sales and management. You’ll get lessons on time management, account management, route planning, CRM’s and more. Learn more on my SALES TRAINING PAGE
Sales and marketing go hand in hand, but not every brewery has the luxury of a dedicated marketing department. Learn how to manage your beer marketing in house, instead of outsourcing to a third party company that doesn’t know your brand and charges thousands per month. Marketing training is focused on the fundamentals of modern digital marketing and is in the form of online coursework or customized coaching programs. Either way, lessons are presented in a progressive format so that you can learn at your own pace. Topics include optimizing your social media marketing, email list building, content planning and scheduling, paid social advertising, and more. Learn more on my MARKETING TRAINING PAGE
Do you need help managing your sales team? Is management new territory for you? I’m here to help with my upcoming online course in Beer Sales Management or you can opt for a more customized experience with my 3 or 6 month sales management coaching program. We will cover subjects like how to coach instead of micromanage, effective communication, team motivation and morale, onboarding new team members, creating a sales enablement system, and much more. This is a higher level learning environment, so please CONTACT ME DIRECTLY for more information
Distributor Management Training
Did you just sign on with a distributor and need some guidance for how to manage that relationship? Do you think there’s room for improvement in your relationship with your current distributor network? If this is you, I’ve got a training program for you. To mirror my other training options, Distributor Management training will be either an online course or customized coaching program that takes advantage of progressive learning techniques, plus gives you tools for success and action plans that will guide you towards a true mutually beneficial partnership with your distributor network. Topics covered will include how to nail your ABP meeting, meetings you should be having, how to train your distributor sales force, managing inventory and product orders, and more. This is a higher level learning environment, so please CONTACT ME DIRECTLY for more information