If you have customers, you have a business, not a hobby.

Strategic Profitability Coaching

One-on-one, customized consulting programs utilizing my ABV Path to Strategic Profitability System.

For when you need a strategic business plan customized for your unique brand. This is the most comprehensive service package that I offer.

Great for beverage organizations with production capacities of 500 to 15,000 BBLs.

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Learn how to work smarter, instead of harder. You need to take things off your plate, not add to it.

  • Weekly video conference sessions & recordings of all calls

  • Unlimited team members

  • Complimentary Goal Setting session

  • Customized areas of focus - offsite sales, digital marketing, distribution management, team management & infrastructure

  • Deliverable strategic planning tools

  • Private Slack or Google Chat channel for between call communications

  • optional Fractional Sales or Marketing Director services

  • Data analyses and reporting guidance

  • Monthly managerial reviews

  • Quarterly ownership reviews

  • Complimentary access to my group coaching program throughout the duration of your contract

Prices range from $2500-3000 per month depending on the depth of your program

There is a cure for Stagnant Sales

It’s the tipping point that brands hit when the honeymoon period of rapid growth begins to go stagnant and incremental sales seem harder to come by.

Every brand experiences this natural occurrence in their product life cycle, usually around the time of their Maturity Phase. But when a marketplace is crowded and saturated with brands, this issue shows up sooner. That’s what’s currently happening in the beverage alcohol market.


There’s nothing wrong with your brand or your business- these are normal growing pains. But that means you’ve got to change things up.

There were over 210,000 new labels approvals granted by the TTB in 2023.

The number of licensed retail accounts in the US has dropped to levels that we haven’t seen since 2010.

The number of beverage distributors in the US has been reduced by over 60% since the 1990s.

What does all of this mean for craft beverage makers?

There are more brands, less market share, and fewer wholesaler choices than ever before in the history of legal alcohol production.

Our marketplace maze is causing “purchase decision burn out” at all levels of our three-tier system, making it harder for craft beverage brands to continue adding incremental revenue. Previous selling and marketing techniques designed for our old marketplace won’t work anymore.

We have to flip the script in order to survive these new dynamic market conditions. 

We need to sell our brands with a clear purpose. We have to differentiate ourselves from the competition. We need to optimize our marketing tactics. And we have to keep our brands top of mind with our distributor partners.

Strategic advice and educational materials from Not Your Hobby Marketing Solutions will help you craft better business practices that can help remedy Stagnant Sales.

Proprietary business plans and repeatable processes provided for you in one on one coaching sessions will allow your craft brand to easily navigate our marketplace maze and account for future pivots as your brand grows and conditions evolve. Tapping into my expertise will give you the clarity and confidence you need in your business plans to rise above the noise.

We will strategize together how to take your craft beverage business to the next level, despite any challenge that the market can throw at us.

With purposeful selling techniques, optimized marketing tactics, and strategic planning, we will identify your path to profitability together, no matter your production size or resource limitations. 

We don’t need to work harder, we just have to work smarter.

There are always workarounds - I can show you how to find them.

Hi, I’m Julie Rhodes - a strategic beverage business consultant and I can help you avoid Stagnant Sales - that awful tipping point where brands begin to lose their initial mojo, feel lost in the crowd, and need to rethink how to sell and market their products. Using my proprietary ABV Path to Strategic Profitability methods, I can show you how to work smarter, instead of working harder. Strategic Profitability allows you to keep your tanks full, your sales going strong, and your doors open.

With over 2 decades of experience on the business side of the craft beverage industry, I provide strategic sales and marketing advice to small to medium-sized beverage alcohol brands through webinars, whitepapers, articles, digital courses, one on one consulting, and group coaching programs. I write, podcast, teach and speak at industry-focused events about strategic business planning, because I want craft suppliers to know that it is possible to succeed in a macro-brand-dominated market with limited resources. 

Want to know more about me personally, professionally and why I’m uniquely qualified to provide you with strategic business advice, please visit the About Me page.

Learn how to work smarter, instead of harder. You need to take things off your plate, not add to them.

  • Weekly video conference sessions & recordings of all calls

  • Unlimited team members

  • Complimentary Goal Setting session

  • Customized areas of focus - offsite sales, digital marketing, and/or distribution management

  • Deliverable strategic planning tools

  • Private Slack or Google Chat channel for between call communications

  • optional Fractional Director of Sales or Marketing services

  • Data analyses and reporting guidance

  • Monthly managerial reviews

  • Quarterly ownership reviews

  • Complimentary access to my group coaching program

Prices range from $2500-3000 per month depending on the depth of your program

ABV Path to Profitability

It’s the methodology I use for all my client partners.

It shows you how to achieve Strategic Profitability for your craft beverage business through data analysis, strategic planning, and intentional execution.

It eliminates haphazard selling.

It takes the guesswork out of your digital marketing tactics.

It helps you avoid weak distributor relationships.

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The Method to My Madness…so to speak

In order to find Strategic Profitability, we need systems.

We need repeatable processes.

We need data.

We need clarity.

We need direction.

The ABV Path provides you with all of these tools so that you can level up your craft beverage business despite any challenging market conditions.

Removing the guesswork from your craft beverage business plans leads to confidence, consistency, and clarity.

The marketplace maze of new products has everyone in the industry rethinking how to approach sales and marketing tactics in order to differentiate their unique craft brands.


Strategic advice and educational materials from Not Your Hobby Marketing Solutions will help you craft better business practices that cater to our dynamic market conditions. Proprietary business plans and repeatable processes will allow your craft brand to easily navigate the marketplace maze and account for future pivots as your brand grows and the market evolves. Tapping into my expertise will give you the clarity and confidence you need in your business plans to rise above the noise.

With purposeful selling techniques, optimized marketing tactics, and strategic retail planning, we will identify your path to profitability, no matter your production size or resource limitations. We will blaze a unique trail to long-term growth for your craft beverage business together. Ready for the journey?

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Not quite ready yet?

That’s okay, take your time.

To get a taste of my expertise, teaching style, and resources, subscribe to The Bottleneck - my email community where I send out occasional correspondence with industry trends, business lessons to be learned (with a little humor), upcoming events, course updates, and more.

Sometimes I just shoot out a message to check on how you are doing in this crazy world.

Follow the link to signup.

PS - privacy and consent is a big deal for me. Do NOT opt-in if you don’t want to receive emails from me and be confident that your personal info stays put in my office. No sales lists. No prospecting calls. No BS. I don’t have time for that sh*t.