Your digital marketing is telling you something. Find out what.
You post. You send. You pay for ads. And you still can’t say what any of it is doing. Liquid Insight is a one-time, flat-rate audit of up to 13 digital channels, from your website and search results to social, email, ads, loyalty, and your app. You get clarity on what’s working, what isn’t, and what to fix first, in writing, with a 1-on-1 walkthrough from me. And if you want to keep watching the numbers after, there’s a dashboard for that.
You’re posting. You’re paying. You’re guessing.
Am I posting the right things? Can people even find us? Are the emails saying anything? If you’ve asked yourself any of those at 11pm, you don’t need more tactics. You need someone to look at all of it, tell you the truth, and hand you the list.
Clarity. The kind of insight you need every Monday.
Right now your marketing is a pile of maybes. Maybe the posts are landing. Maybe people can find you. Maybe the emails are worth sending. The audit turns every maybe into one of three answers.
Keep doing it, and here’s why it works, so you can do more of it on purpose instead of by accident.
Stop spending the time and money. Here’s the number that proves it, so nobody on your team has to take it personally.
The channel or the fix you haven’t touched yet, and where it sits in the order of operations.
Up to thirteen channels. One audit. One price.
Every channel gets the same treatment: what’s there, what the numbers say, whether it’s working, and what to do about it. Nothing gets skipped because it’s small, and nothing gets padded because it’s big.
Website review
Speed, mobile, and whether a visitor can find your hours, your location, what’s pouring, and how to book the patio without hunting for it.
Content review
Does it say anything, and does it say it to the customer you actually want.
Social media review
Reach versus followers, engagement, posting rhythm, and which platforms are earning their keep.
Email marketing review
List health, cadence, opens, clicks, and what your sends are doing for the register.
Paid advertising review
Spend, return, targeting, creative, and whether to keep going at all.
SEO report
Where you rank for the searches that fill a taproom or move a case, plus whether AI answers mention you at all.
Analytics review
Is the tracking set up right, and what is it telling you that nobody has looked at.
Competitor analysis
Who shows up next to you online, and where they’re beating you.
Compliance and accessibility review
Age gates, responsible-messaging language, platform rules for regulated products, and whether someone on a screen reader or a phone in bright sun can actually use your site. The stuff that gets accounts flagged and customers lost.
Technology and tools review
What you’re paying for, what you’re not using, and where one tool could replace three.
Loyalty program review
Is it a program, or a punch card nobody scans? Sign-up rate, redemption, whether it actually changes behavior, and whether the rewards are allowed for what you sell in your state.
Branded mobile app review
Downloads versus people who actually open it, what it does that your website can’t, push notifications, and whether it’s worth what you pay to keep it alive.
Suggested courses of action
Prioritized. What’s working (keep going), what isn’t (stop), what’s missing (start), and the order to do it in. This is the page you’ll actually print.
Four steps. Four to six weeks. I do the heavy lifting.
Start with half down
Pay the $400 deposit right here to kick things off. Within 1 business day you get a short intake form and the list of what I need from you. The other $400 is due when the audit is finished, before we book your results call.
Connect me to your channels
This is the longest part, and it’s the only part that’s on you. Don’t panic: I send step-by-step instructions for every platform, access is read-only, and no passwords change hands.
I dig
Every channel, every number, every competitor showing up in your searches. Your job during this part is nothing. The whole audit runs 4 to 6 weeks from sign-up to finish.
We walk through it together
You get the written audit plus a 1-on-1 call to go through the findings and the order of operations. Then you go fix things.
The audit is a snapshot. The dashboard is the movie.
The audit tells you where everything stands today. Add the Liquid Insight dashboard and your marketing metrics keep updating monthly on your own live dashboard, so you can watch what your fixes actually do instead of wondering whether the needle moved.
Updated monthly
Your website, search, social, email, and ad numbers, refreshed every month in one place.
Yours to check anytime
Log in before a marketing meeting, after a campaign, or any 11pm you please. The numbers are always where you left them.
No commitment theater
$349/month, cancel anytime. When you stop, it stops. No contracts, no exit interviews.
$349/month, available with any audit. You don’t have to decide now. Every audit client gets the option when their audit wraps, and the dashboard picks up right where the audit left off.
Three ways in. Pick your depth.
Free SEO Report
A quick look at how you show up in search. Start here if you’ve never looked, or if you just want to know how bad it is before anyone else does.
Get the Free ReportLiquid Insight
The full digital marketing picture, every channel, with a fix list in order and a 1-on-1 call. No retainer required. Want to keep watching after? The live dashboard keeps your metrics updating monthly.
Start Your AuditProof
Your whole business in one live dashboard: sales, taproom, distribution, financials, and marketing, with a written read from me on what to do next.
See ProofIf marketing is the leak, start here. If you’re guessing across the whole business, start there. Not sure which? Book a call and I’ll tell you straight, even if the answer is “neither, go listen to the podcast.”
Who this is for, and who should save their money.
Liquid Insight is for you if
- You have customers, a website, at least one social account, and a Google listing.
- You’ve been doing “some marketing” for a year or more and can’t say what it’s done.
- You’re about to spend real money on ads, a redesign, or an agency and want a second set of eyes first.
- You’re hiring a marketing coordinator and want them to start with a map instead of a blank page.
- You run a brewery, cidery, winery, distillery, NA or THC brand, restaurant, hospitality group, special event, festival, service business, vendor company, or industry guild. If you market to drinkers, or to the people who serve them, you’re in.
Save your money if
- Nothing is live yet. Take the free Brand Archetype Quiz first, build the basics, then come back.
- You want somebody to run your marketing for you. This is a diagnosis. Once you have the fix list, a Consulting Punch Card or my consulting services cover the hands-on part.
- You want the whole business read, sales and financials included. That’s Proof.
Ask me anything. Here’s a head start.
Is this the same thing as Proof?
What’s the $349/month dashboard?
How does billing work?
Will you fix the things you find?
Do I have to hand over passwords?
What do you need from me?
We only have Instagram and a website. Still worth it?
How long does it take?
Is this beer-only?
Cool. Get the free stuff first.
A few times a month I send The Bottleneck: one thing small beverage brands keep getting wrong, and what to do instead. Hot takes with a side of spreadsheets and sarcasm, plus a Gen X joke or two. No pitch, leave whenever.
More of a listener? This is NOT Your Hobby, the podcast, is free and always on. Same advice, more swearing.
Stop guessing about your marketing. Get the audit.
One audit, every channel, and the answer to “is any of this working?” in writing. $800 total, $400 to get started, with a human on the other end of the call. Keep the dashboard after for $349/month and never guess again.