Barrel 2 Business Collective
The most affordable way to get strategic about your craft beverage business.
Live monthly coaching, years of recorded content, and a community of craft beverage pros who actually get it — for less than a tank of gas per month.
The craft beverage market is brutal right now. More brands, less shelf space, fewer distributors, and shrinking margins. The old playbook stopped working years ago and nobody handed you a new one.
The Barrel 2 Business Collective exists because every craft beverage brand deserves access to real strategic education — regardless of budget.
What It Is
A live learning environment built specifically for the craft beverage world.
Every month we tackle a new topic — sales, marketing, distribution management, data analytics, or strategic business planning. Sessions are live, recorded, and added to a growing content library you can access anytime.
Topics we've covered include:
Building an annual wholesale sales plan
Managing distributor relationships that actually work
Social media that drives revenue instead of just likes
Chain account strategy and pitch decks
Demand planning and forecasting
Financial literacy and margin health
Product launch strategy
Email marketing for beverage brands
And a lot more — 4+ years of content in the vault
Your membership includes:
Live monthly coaching session with Julie
Full access to 4+ years of recorded content
Deliverable templates and planning tools
Hot seat opportunities for your specific challenges
Monthly interviews with industry pros
Private community off social media
Mobile app for learning on the go
Unlimited team members for one price
$39.99/month · No contracts · Cancel anytime International members welcome — accepts USD, CAD, AUD, EUR, and ZAR
Who It’s For
The B2B Collective is right for you if:
You can't afford a full-time marketing agency or sales director but need high-level strategy
You're wearing too many hats and need repeatable systems
You want affordable education you can access on your own timeline
You're ready to stop guessing and start growing
It's probably not the right fit if you need hands-on one-on-one consulting — for that, Click Here
