Welcome to This Is Not Your Hobby
(the podcast)
I’m Julie Rhodes—beverage business consultant, teacher, journalist, and craft brand co-founder. Translation: I’ve made all the mistakes so you don’t have to.
Each week, I’m going to dig into the sales, marketing, and distribution chaos that independent beverage folks deal with every day. No recycled MBA jargon. Just the real, messy, unfiltered problems that keep you up at night.
You’ll get practical strategies, plain-English breakdowns, and the occasional expert guest who actually knows their stuff—because hope isn’t a strategy. But sarcasm and spreadsheets? That’s a start.
