Welcome to This Is Not Your Hobby
(the podcast)
I’m Julie Rhodes—beverage business consultant, teacher, journalist, and craft brand co-founder. Translation: I’ve made all the mistakes so you don’t have to.
Each week, I’m going to dig into the sales, marketing, and distribution chaos that independent beverage folks deal with every day. No recycled MBA jargon. Just the real, messy, unfiltered problems that keep you up at night.
You’ll get practical strategies, plain-English breakdowns, and the occasional expert guest who actually knows their stuff—because hope isn’t a strategy. But sarcasm and spreadsheets? That’s a start.
Episode 001:
Bottleneck: Social media marketing - mastering social media with the 3C rule
Episode: 002
Bottleneck: Your mop is working harder than your email marketing.
Episode 003:
Doing more with less. Live interview with Hunter Oetinger of Reuben’s Brews.
Episode 004:
Your sales rep is NOT a vending machine.
Episode 005:
Your sad website
Episode 006:
Interview with Michelle Forster
Episode 007:
Brand differentiation - Your taproom
Episode 008:
Brand differentiation on the shelf - Distribution
Thanks for listening
The This Is Not Your Hobby Podcast is produced by Hi from Durango!