Proof · a new offer from Not Your Hobby Marketing

See your entire business in one place. Know what to do next.

Your data is already there. It’s just scattered across your POS, distributor portals, accounting, ecommerce, marketing, events, production, inventory, and a pile of spreadsheets. Proof brings it into one current view, then I use 20+ years of beverage-business experience to show you what’s working, what’s not, and the next moves most likely to grow revenue.

All your data platforms. One business view. Three prioritized next moves.

Ask Julie Explore a Sample Proof Read

No pitch. No calendar invite. Just a straight answer from someone who knows what the hell she’s doing.

CRAFT BEER · CIDER · WINE · SPIRITS · RTDS · NA BEVS · THC BEVS · RESTAURANTS · HOSPITALITY · TRADE ASSOCIATIONS · FESTIVALS

Start here · no call required

What can’t your reports tell you?

Send me the one business question your POS, accounting, distributor portals, marketing platforms, and spreadsheets still can’t answer. I’ll tell you whether Proof can give you clarity, which systems we’d likely need, and whether it’s more than your business needs right now. No call required. Drop your question in the form right below. 👇

You’ll hear back from me, personally, with:

Whether Proof can realistically help answer your question
Which systems or reports we’d probably need
Whether Proof fits, or is more than your business needs right now
A next step only if it’s a real fit

Start Here

20+

years in the beverage industry

75+

brands helped

12+

years supplier-side sales

COO

of a functional bev brand

years consulting emerging brands

Sound familiar?

You’re not bad at data. You’re buried in it.

First, the data scavenger hunt. Your numbers live in your POS, distributor portals, accounting, ecommerce, marketing, events, production, inventory, payroll, CRM, and a pile of spreadsheets. You lose hours logging in, exporting, cleaning, and stitching reports together before you learn a single thing.

Then, the interpretation gap. Even with everything pulled together, each platform only reports its own corner of the company. None of them reads the whole business, and none of them takes responsibility for recommending the next move.

And it all lands on you. You built a beverage company and were somehow expected to become the sales director, marketing director, finance lead, operations manager, and data analyst at the same time.

What you need is a full READ of your business. That’s exactly why I built Proof.

How Proof works

Connect. Interpret. Move.

Connect

I bring the data that matters into one centralized view, using the systems you already run. No new software to buy, no switching platforms.

Interpret

I read the relationships across sales, marketing, finance, distribution, operations, events, and customer behavior. One current picture of the whole business, not eleven separate reports.

Move

You get clarity: the key findings, plus at least three prioritized, actionable next moves tied to revenue. When the read supports more, you get more.

See it, don’t imagine it

A dashboard shows what happened. A Proof Read tells you what it means, and what to do next.

Here’s a simplified, interactive taste, built on a fictional brewery with fictional numbers. Click through the channels, hover the charts, and notice the read isn’t the charts, it’s the interpretation and the decisions underneath them. Your real dashboard goes deeper, stays current, and comes with the written report and the human behind it.

Just a sample. This demo runs on fictional data for a fictional brand. Your business questions, revenue channels, and available data determine what your dashboard shows and how it works.

Interactive sample · "Sample Brewing Co." · fictional numbers · click around

COMPARE VS LAST YEAR

Revenue by month

3 key takeaways

Three prioritized next moves

Your real dashboard: every channel you run, weekly updates for subscribers, year-to-date built in, and the full written read.

Switch channels and select any chart point for details.

Ask Julie · No Call Required

Proof versus your other options

Most options make you choose between technology and judgment. Proof gives you both.

Option one

Dashboards & AI summaries

Useful software, and plenty of it. It organizes your data, builds clean charts, and writes a tidy recap on autopilot.

What’s missing: beverage-specific context, whole-business prioritization, and anyone accountable for the recommendation. A bot can summarize a report. It can’t read the business.

Option two

The traditional consultant

Real advice from a real person, usually built from interviews and a static report that lands once and starts aging immediately.

What’s missing: a centralized, current view across your operating systems. The advice is only as fresh as the last time somebody pulled the numbers.

The Proof difference

Proof gives you both.

The current whole-business picture and the experienced human judgment on top of it, from one person who’s actually lived this industry.

One current view across every revenue channel
20+ years of beverage-business judgment reading it
Clear findings on what’s working and what’s not
At least three prioritized next moves tied to revenue

The human behind the read

Take away the dashboard and Proof still works. Take away the 20 years of experience and it’s just another chart.

I’ve spent more than 20 years on the business side of the beverage industry: 12+ years of supplier-side sales, COO of a functional bev brand, and 7+ years consulting beverage business owners, with a BA in Marketing and roles across sales, marketing, operations, customer service, regional leadership, business strategy, and data analysis. I’ve stood on your side of the bar, and I’ve read 75+ brands’ worth of numbers.

So Proof isn’t a self-serve software subscription, and it isn’t a static consulting report that goes stale in a quarter. It’s one current business view plus flexible consulting from an industry veteran, signed by someone whose phone rings if the call is wrong. And it tells you what the hell to do with your numbers come Monday.

Why Proof, why me

Big companies sell something like this. Proof was built for you.

There are some very large corporations out there doing this kind of thing for food and beverage brands. They’re good at it. You probably can’t afford them, and you shouldn’t have to. Proof is designed for independent brands that don’t want to book a demo just to see a price. Everything is laid out right here in the open. And if it’s not for you? Cool. No worries.

Human-backed

Every read is backed by a real person with 20+ years in this industry and 75+ brands’ worth of numbers behind her. Not a bot. Not a junior analyst. Me.

Built for craft budgets

Independent brands run on lean teams and intentional budgets. Proof is priced for that reality, published for everyone to see, with no long contracts and no surprise invoices.

Clarity you can act on

Not another pile of charts. Every read ends with the key findings and at least three prioritized, actionable next moves, and more when the read supports them, so you always know Monday morning’s move.

Is this you?

Who Proof fits, and who it doesn’t.

Proof fits if…

You’re an established independent beverage company: brewery, cidery, winery, distillery, craft spirits, RTD, NA, or THC bev. You’ve got multiple revenue channels, locations, or markets, data spread across several systems, and enough complexity that you can’t see the whole company in one sitting. And you’re willing to act on what the read tells you.

Probably overkill if…

You’re pre-revenue, you run one simple channel you can already see end to end, or what you really want is prettier reports. No shame in any of that. Save your money, listen to the podcast, and come back when things get complicated.

Also a solid fit for…

Beverage trade associations and state guilds that need clearer board reporting. Large festivals that need whole-project overviews or stakeholder numbers that can support funding conversations. Restaurants and hospitality groups juggling multiple locations, channels, or operating systems.

Not Sure? Ask Julie

Two minutes, no call, straight answer.

Getting set up

Leave the heavy lifting to me.

Start with a question

Hit the Ask Julie form at the top of this page. Simple and quick: tell me what your reports can’t answer, we see if it’s a fit, and I’ll let you know straight up either way. No BS, no obligation, and if it isn’t a fit I’ll say so and point you somewhere free.

You add me, view-only

You add me to your platforms with read-only access wherever possible. No passwords shared. This sounds easy at first, but it does require some setup time. We’ll hash that out together. Your biggest ongoing job is keeping me plugged into the systems we need: keep the connections active, and I can keep the business view current.

I build your dashboard

Roughly 4 to 6 weeks for a single channel, then add another week for each channel (revenue stream) in your universe. You get a firm date during our kickoff, not a vague promise.

You get the read

The story your numbers are telling, plus the moves that matter: the key findings and at least 3 prioritized, actionable next moves, guaranteed, with more when the read supports them. One-time or every single month, your pick, and subscriber dashboards are updated weekly.

Three ways to work together

Pick your level of skin in the game.

One-time · 50% to start, 50% on delivery

The Read

A one-time read on your numbers, live for 90 days.

from $1,299 one-time

Your scattered data pulled into one live dashboard.
A written strategic report: what your numbers are actually saying, plus where to go next.
A 60-minute call to walk the results and map your moves.
Dashboard live up to 90 days. No monthly commitment.

Your on-ramp. Want to keep it live past 90 days? Roll right into The Debrief or The Huddle.

The Debrief

Your whole business in one live dashboard, plus the story every month.

from $399/mo + setup

A live dashboard updated weekly, year-to-date built in, all your platforms in one place.
The written summary integrated right into the dashboard.
Every 30 days: 3 key takeaways and three prioritized next moves, by department, so you work on your business instead of in it.

For brands buried in data with no time to aggregate it and no clear data story yet. Fully async.

Monthly · first month + setup to start

The Huddle

Everything in The Debrief, plus me in the room every month.

from $799/mo + setup

The same live dashboard and monthly written read.
Plus a 90-minute strategy call with me every month: live Q&A, working the numbers together.

For brands ready to make a real dent in revenue, with the open mind and support staff to execute.

Priced by your size

A channel is any way you make money.

A taproom or tasting room (each location counts), distribution, ecommerce, private events, a kitchen, franchise locations, exports. Count yours, and that’s your band.

One distinction worth spelling out: a portal is a tool you log into. A revenue channel is a way the business makes money. You may have two revenue channels and twelve portals. Proof pricing is based on revenue channels, not the number of passwords involved.

Your size	The Read · one-time	The Debrief · monthly	The Huddle · monthly	Setup
Single Source1 channel	$1,299	$399	$799	$250
Multi-Channel2–3 channels	$1,799	$799	$1,499	$400
Multi-Location4+ channels	$2,999	$1,499	$2,499	$600

Setup bundles into your first payment, never a separate invoice. The Debrief and The Huddle run a 3-month minimum, then month to month, cancel any time with 30 days’ notice. The Read is one-time: half to start, half on delivery, dashboard live up to 90 days. All prices USD.

Ready to see what your numbers are actually telling you?

Ask Julie · No Call Required Book a Proof Conversation

Start with the form and I’ll answer straight up. Rather chat about it personally? Book a call. No obligation either way.

Why me

“She really knows her sh*t. I would hire her.”

JULIE VERRATTI · DENIZENS BREWING CO.

Fair questions

Ask me anything. Here’s a head start.

The one honest gate, said up front: Proof works because you let me into your numbers. That means adding me to a few platforms (view-only wherever possible), maybe one extra seat if a tool charges for it, and being okay with my eyes on your sales and financial data. If any of that is a hard no, this isn’t the right program, and I’d rather tell you now than after you’ve paid me. If it sits fine with you, the rest is easy.

Is this just AI?

No, and you’re right to ask. AI does the grunt work of pulling your scattered data together, the same way you use a canning line instead of filling bottles by hand. The part you’re paying for is the read: an experienced consultant with 20+ years in this industry, accountable for every recommendation. A bot writes summaries. Nobody’s phone rings when the bot is wrong. Mine does.

My POS already writes me an AI summary. How is this different?

Keep it, it’s free and it’s fine. But your POS sees one register. It can’t see your books, your wholesale, your marketing, or your events, and it definitely can’t tell you how those pieces fit together. Proof is the read across your whole business, from a human who stands behind it.

I already pay for reporting and data tools. Why add this?

Because the tools are the problem, not the fix. They hand you a firehose and walk off. Proof doesn’t replace your data, it finally makes it worth what you pay for it: one picture, the story underneath, and the moves that matter.

Couldn’t I do this myself?

Sure, if you’ve got 10 spare hours a week and 20 years of pattern recognition lying around. You could brew at home too, but you built a business instead. At some point, doing it yourself is the most expensive option there is.

Are we big enough for this?

Maybe not, and I’ll tell you straight if that’s the case. A couple of data points and no real revenue yet? Save your money and go listen to my podcast. But if you’re juggling three or four platforms, you’ve got customers, and you’re making gut calls on real money, you’re exactly who this is for.

How do I know it works?

You don’t have to take my word for it. That’s what The Read is for: one time, I build it, show you what your data’s saying, and it stays live for 90 days. Once it’s delivered, you’ll quickly see whether an ongoing dashboard is worth keeping.

How did you develop this?

I’ve been doing this for about a year now with my own consulting clients. They loved it, they kept asking me to open it up, and I finally decided to bring it to the general industry public. I wouldn’t be offering Proof if it wasn’t already benefiting real, working brands.

What doesn’t Proof do?

Worth being clear about lanes. Proof is strategic interpretation of your numbers. It’s not accounting or tax advice, it’s not HR consulting, and it’s not legal or compliance advice (those questions go to your own counsel). And it’s not execution: I hand you the plan, your team runs it. Everything you need to make the calls, none of the pretending to be your CPA.

How long until my dashboard is live?

Roughly 4 weeks for a single channel, and about a week more for each additional channel. You get a real target date at kickoff, not a vague promise, and the only deadline on your side is getting your data access sorted by the upload date we set together.

How current is my dashboard?

Subscriber dashboards are updated weekly, giving you a current view of the business without rebuilding the report from scratch every time. Your biggest job on your side is making sure I stay plugged into the systems we need. Keep the connections active, and I can keep the business view current.

What do you need from me?

Not much. It will get a little technical along the way, but that’s a small lift compared to what you get back: real advice, direction, and clarity on your business. You add me to your platforms with view-only access wherever possible (no passwords shared), plus two quick brain dumps: some context on your business and a list of your events. I do the heavy lifting from there. If a platform charges for an extra seat, we use exports instead: all your history, as a spreadsheet (never PDF), and raw and messy is welcome. I’ll tell you exactly what I need.

How does payment work?

The Read is 50% to start, 50% on delivery. The Debrief and The Huddle start with one payment (setup + your first month), then it’s monthly in advance. Setup always bundles into that first payment, never a surprise separate invoice, and it’s non-refundable once the build starts. All prices in USD, and it’s all in writing before you pay a dime.

What if I add a new revenue channel later?

Congratulations, that’s the goal. Keeping your existing dashboard live, current, and updating is included, always. Adding a brand-new data source after the build is quoted separately, and you’ll see the number before anything happens. No surprise invoices, ever.

What happens to my data?

An NDA comes with every Proof contract from the start. Your business data stays confidential and is not shared outside Not Your Hobby. It lives in your private shared folder, it’s used for exactly one thing (building and reading your dashboard), and no case study ever happens without your sign-off. When we’re done, you’re in control: files deleted or returned on request. You get all of this in writing.

Can I cancel?

Yes. Recurring plans run a 3-month minimum so the dashboard has time to prove its worth, then it’s month-to-month with 30 days’ written notice. No long contracts, no games.

This is not your hobby

Your data, plus the story it’s telling, plus someone who knows what the hell to do with it.

That’s the whole thing. Not sure where to start? Start with a question. It’s free, it’s async, and there’s no pitch on the other end.

Want to get to know me first? Learn more about my background and the brands I’ve worked with at notyourhobbymarketing.com, or hang out with me on my podcast, This is NOT Your Hobby.

Ask Julie Book a Proof Conversation