124 Revenue-Driving Ways I Help Beverage Brands Grow

Ah, yes, the classics: “Oh, cool, you help with sales.” “So you’re like a marketing coach?” “Wait... are you the person who does those webinars?” “Do you just step in when brands are tanking?” “Like, you help get into stores and stuff?”

Sure. And stuff. Adorable.

That’s like saying launching rockets is “just pushing a button.”
Or that Beyoncé is “just a singer.”

If you think what I do is hopping on Zoom to give PowerPoint pep talks or tossing free advice into industry forums, you're in for a surprise. I don’t just fix broken sales. I don’t just coach marketing. Although I can, and I do — when needed. But my approach is unique, and it's what sets me apart in this industry.

You know when someone asks what you do, and your brain scrambles to sum up 14 roles, 6 projects, and 3 client Slack channels into one neat sentence?

Same.

I teach sales and marketing. I coach teams. I build systems. But honestly? Even I have a hard time putting it into words sometimes.

So I finally made a list.

I’m your architect, executor, strategist, fractional CMO and CSO, team trainer, and occasional therapist — all rolled into one.

Here’s what all that “stuff” actually looks like. 124 very real, very un-Googlable things I do to help beverage brands grow. To cut to the chase and give you the full spectrum of what I do with client partners and B2B group program members. Keep this for a handy way to reference how I help folks grow into strategic profitability for their beverage brands. Let’s goooo!

Sales Strategy & Execution

  • Train sales teams — from baby reps to salty veterans

  • Conduct hands-on sales rep workshops

  • Provide ongoing sales training programs and suggestions

  • Build strategic wholesale sales plans with:

    • Revenue and profit goals

    • KPI structures

    • SKU, package, class of trade, and premise category breakouts

    • Focus calendars

    • Sales rep priorities and timelines

  • Deliver detailed, scalable sales plan spreadsheets that grow with your brand and don’t just sit in a dormant Google Doc collecting dust

  • Help execute sales plans — not just hand them off and ghost you

  • Build sales budgets based on actual data and market potential

  • Provide sales budget templates and editable worksheets

  • Help you collect, understand, and act on sales data (from distributor portals, ERPs, or the abyss)

  • Analyze your sales data — because spreadsheets are my love language

  • Train reps to use VIP iDig, Encompass, or whichever black box your distributor swears by

  • Do SKU rationalization — not every flavor of elderflower mint unicorn is a winner, sorry

  • Guide you on how to structure your sales team and build compensation plans

  • Create organizational frameworks for internal sales and distributor management

  • Provide CRM templates and usage guides

  • Recommend CRM and ERP software that fits your team size and sales cycle

  • Train reps to use the CRM without going rogue

  • Give you calendars (yes, multiple types):

    • Brand calendars

    • Distributor-focused brand calendars

    • Chain program calendars

  • Provide templates for sales decks, brand introductions, and chain presentations

  • Guide you through self-distribution vs wholesaler alignment

  • Coach you through finding the right distributor (yes, you can say no)

  • Explain franchise laws - sounds riveting, huh?

  • Interpret scan data — and help you use it to sell more

  • Walk you through filling out New Item Forms without pulling your hair out

  • Teach sales terminology, wholesaler acronyms, and industry expectations

  • Guide cold calling, prospecting, and outreach strategies

  • Provide email templates for chain buyer and distributor outreach

  • Explain pricing programs — QDs, pulse promos, case one deals, etc.

  • Provide pricing strategy worksheets and tools

  • Help you run productive distributor meetings and engage brand managers

  • Build taproom sales materials that actually help sell

  • Show you how to work with brokers, sales contractors, and that one guy your friend swears is “a killer in grocery”

  • Teach you best practices for being a distributor’s favorite supplier — instead of the one they actively avoid

  • Teach you how to run productive distributor meetings and build genuine relationships with brand managers

  • Provide fractional CSO / Sales Director services — so yes, I literally can manage your sales reps for you

  • Coach you through the politics and process of distributor relationships, chain buyers, and brand managers

  • Use software and automation to help your team sell more efficiently

  • Help you “do more with less” across your sales department

  • Teach soft skills for reps (you know, like not being a jerk)

  • Show you how to scale from founder-led selling to a structured, accountable team

  • Integrate tech tools for pipeline tracking, forecasting, and post-meeting follow-ups with intuitive software solutions that won’t break the bank

  • Guide brand launches with the right deliverables, templates, and timelines — not just "hope for the best”

  • Help you stay compliant with TTB trade practice rules (put down the free kegerator)

  • Deliver market expansion strategies with built-in execution support and ready-to-use assets

  • Guide your Q4 Annual Planning process like a seasoned CSO, because… I’ve been one


Marketing Strategy & Execution

  • Build and manage full marketing strategies tied directly to revenue

  • Create marketing budgets aligned with brand size and goals

  • Provide marketing budget templates

  • Help you choose which marketing channels are actually worth your time and effort

  • Create marketing calendars and batch planning workflows that will save you time

  • Provide templates for:

    • Email marketing

    • Social media posts

    • Website layouts

    • Sales sheets

    • Pitch decks

    • Ad copy

  • Write or guide sales and marketing copy that converts and doesn’t get ignored

  • Build brand story, messaging strategy, and voice guidelines

  • Teach you how to write better email subject lines, CTAs, and nurture sequences

  • Show you how to segment and tag email subscribers for personalization

  • Provide email marketing strategy, campaign planning, and automation support

  • Recommend ESPs (email service providers) based on your tech stack and goals

  • Run or manage social media ad campaigns - for restricted goods

  • Run or manage PPC (pay-per-click) advertising campaigns

  • Create digital marketing plans — tied to customer journey, not just content for content's sake

  • Teach what brand awareness actually means (and how to measure it)

  • Break down the whole customer journey (how people buy things) and help you optimize each stage

  • Help with taproom/tasting room marketing — foot traffic, engagement, loyalty

  • Optimize your website for conversions based on customer behavior and psychology

  • Ensure everything you build is mobile-friendly and accessible

  • Build or optimize your website’s SEO — both content and technical

  • Explain what SEO is, why it matters, and how to apply it to your brand

  • Identify your top keywords and key phrases

  • Help you get found online through search, not just social

  • Provide creative briefs and templates for content creation

  • Provide project plans and templates for launching campaigns, products, and new markets

  • Train marketing staff — from your marketing manager to your part-time bartender or your weird cousin who manages your Instagram account

  • Run workshops on everything from taking better pictures of your products to understanding algorithms

  • Provide social media scheduling and batch planning systems

  • Teach you how to use hashtags (correctly), captions, and calls to action

  • Guide your AI usage for content creation, campaign planning, and workflow automation

  • Use automation and contract labor to stretch your marketing budget

  • Help you run campaigns across multiple channels without overwhelming your team

  • Deliver tools, templates, and creative support across all major platforms

  • Create and execute brand launch marketing plans — including assets, calendars, and team roles

  • Build market expansion marketing plans — including pitch decks, copy, rollout strategy, and more

  • Offer Fractional CMO (Chief Marketing Officer) and Marketing Director services

  • Track and interpret marketing performance metrics — and show you what matters

  • Translate marketing vocabulary into English so you can understand your agency or freelancers

  • Help you align sales and marketing teams so your campaigns drive revenue


Strategy That Ties It All Together

  • Help you find your brand’s true why — and tell it consistently

  • Clarify your messaging across sales decks, websites, emails, and packaging

  • Build long-term plans, not “fix-it-when-it’s-broken” panic decks

  • Teach you how to make decisions based on data, not guesswork

  • Provide project management guidance so all your big ideas don’t die in a Google Doc

  • Align all departments (sales, marketing, operations) around measurable growth goals

  • Teach you the difference between strategy and tactics (you need both)

  • Define your unique value proposition (not just “we’re local and cool”)

  • Find your keywords and search terms so people can find you online

  • Explain the beverage industry’s sales and marketing terms so you can stop faking it on calls

  • Translate distributor-speak and marketing acronyms so you sound like the smartest person in the room

  • Provide templates, checklists, guides, and systems to organize everything above

  • Help you build marketing and sales systems that scale and evolve — not just duct-taped one-offs

  • Do all of this with a snarky smile, a spreadsheet, and a deep understanding of this industry


TL;DR: I Am Your Revenue Engine. Not Your Intern.

This isn’t “helping with sales.” This is building the entire machine — sales, marketing, strategy, systems, and sanity. The stuff that keeps your brand on shelves and in carts.

And yes, it sounds like a full-time job… because it is. But you don’t need to hire two execs. You get 20 years of expertise, done-for-you templates, proven systems, and actual growth — all fractional, flexible, and focused on beverage brands like yours.

Okay But... Why Does It Cost That Much?

Because I’m not your influencer neighbor with Canva. This is my profession. This is my zone of genius.

I’m building your backend sales system while training your reps, optimizing your website, fixing your pricing, writing your email funnels, auditing your data, cleaning up your POS strategy, and talking your brand manager off a ledge because no one reads the chain calendar.

You’re not paying for hours. You’re paying for results, shortcuts, clarity, and peace of mind — forged in the fire of two decades in the beverage industry.


Ready to Get Serious?

Let’s skip the “pick your brain” coffee chat and get to work. Book a call. Shoot me an email. DM me if that’s your style. Whatever you do, don’t wait until it’s on fire. Let’s get you on that path to strategic profitability.

Julie RhodesComment