Hey, thanks for coming to my session!
I'm Julie Rhodes — and if you're here, you either just sat through one of my CBC sessions or someone who did sent you this link. Either way, welcome. Everything I promised you is on this page.
Scroll down for your free resources and a few ways to keep working together after Philly.
What I Covered This Week
Rethinking Social Media: Building a Digital Marketing Mix That Drives Sales
The one-hour session on why relying on a single platform you don't own or control is a liability — and how to build a digital marketing ecosystem that actually converts. Social media has a role. It's just not the only role. If your entire marketing strategy lives on Instagram, this session was a wake-up call. The good news: the fix is more straightforward than you'd think.
Scrappy to Scalable: A Real-World Sales System for Distributed Beverage Brands
The two-hour distribution sales workshop. If you were in the room, you know this was not a theory session — we built actual systems together. If you weren't there and someone sent you this link, the short version is: most craft brands are selling on instinct instead of strategy, and instinct doesn't scale. The Strategic Sales Starter Toolkit spreadsheet from the session is linked below — grab it and start using it this week while it's still fresh.