The Podcast

This Is Not Your Hobby

The show for craft beverage operators who are done guessing and ready to get strategic. Real problems, straight talk, and zero MBA jargon, from a consultant who has actually done the job.

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Always Current, Never Curated By Hand

The Latest Episodes

This player updates itself every time a new episode drops. Hit play right here, or take the show with you.

Apple person? Every episode is on Apple Podcasts too.

What To Expect

Short, Useful, and Occasionally Sarcastic

The Format

Solo episodes where Julie works through one business problem at a time, plus interviews with operators, experts, and industry friends who have been in the trenches themselves.

The Length

Solo episodes run about 20 minutes, built for a delivery route or a mash rest. Interviews go deeper when the guest earns it.

The Takeaway

One clear thing to do differently, every episode. Not seventeen frameworks and a book list. One move you can make this week.

Got a Bottleneck of your own?

The problem clogging up your business might be the next episode. Submit your bottleneck and Julie will work through it on the show, no charge, no strings.

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The Back Catalog

Every Episode So Far

The full archive, newest first. Every episode plays in the player above, or tap any title to open it on Apple Podcasts.

Want To Go Deeper?

The Show Is Free. So Is Most Of This.

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The email community where the hot takes come with a side of spreadsheets. Straight talk in your inbox, plus first dibs on new tools and episodes.

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Grab The Free Tools

Find out what your brand actually sounds like with the Brand Archetype Quiz, or see how your website shows up in search with the free SEO report.

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Ready To Get To Work?

When a 20-minute episode isn't enough, there's a whole menu: consulting, Proof, the Punch Card, and more, all priced in the open.

Work With Julie

This Is Not Your Hobby is produced by Hi From Durango, with artwork by your host, Julie Rhodes.

A greeting card with the text 'Hi from DURAIO' in large 3D letters containing photographs of outdoor activities, mountain scenery, a hot air balloon, a train, a man with a bike helmet, and a smiling man, set against a backdrop of a mountain landscape with trees and mountains in the distance.

I’m not taking all the credit.

This Is Not Your Hobby the Podcast is produced and edited by the lovely humans at Hi From Durango!

If you’re considering a podcast of your own, I strongly encourage you to touch base with them.

Visit Their Website