Let’s Work Together
Whether you're just getting started or ready to go all-in, there's a program built for where you are right now. No pressure, no pitch — just an honest conversation about what your brand needs.
I work with the small-but-mighty brands of food & beverage — plus the ecosystem around it (supply chain, trade associations, and service providers too).
I work with craft beverage brands of every kind: beer, cider, spirits, wine, NA, and hemp bev. And the world around them, too: restaurants and hospitality groups, vendors and service providers, guilds, trade associations, and festivals. If you have customers, you have a business, not a hobby. Let's run it like one.
Not Sure Where To Start?
Five doors, one building. Find the sentence that sounds like you and walk through that door.
Fractional Consulting
Your own fractional CMO, CSO, or COO without the executive salary. We build the strategy together and I stay for the execution. I work with 4 to 6 brands at a time, so you get real attention, not a template. Head ups that these programs have limited availability.
Full-Time Strategic Coaching
- Weekly 60-minute coaching sessions (virtual)
- Customized goals built for your brand
- Unlimited deliverables
- Monthly and quarterly debriefs
- Direct Slack or Google Chat access between sessions
- Extensive behind-the-scenes analysis and strategy work
Part-Time Strategic Coaching
- Two 60-minute sessions per month
- Customized goal-setting
- Actionable deliverables
- Between-session support
Fractional C-Suite
I don't just teach you how to guide your team strategically. I'm in the trenches with you: an embedded executive partner for the brands that need one, with scope built around your business on the discovery call.
Every consulting engagement starts with a no-obligation discovery call. If I'm not the right fit for where you are right now, I'll tell you.
Training your team shouldn't require cloning yourself.
Two AI-led training programs are on the way, built on everything I teach my consulting clients. Waitlist members hear first when the doors open, before anybody else gets a look.
GuestWork
Hospitality training for taproom and tasting room staff that doesn't require you to run the training. AI-led, built on everything I teach about turning guest experience into revenue, and priced for small teams. Your servers learn to sell without sounding like they're selling.
Join The GuestWork WaitlistRouteWork
Sales training for distribution reps, without the ride-along. AI-led, built on 20+ years of wholesale experience, so your reps learn how buyers actually buy: the call prep, the pitch, the follow-through. Train the whole team without pulling anyone off their route.
Join The RouteWork WaitlistJoining a waitlist costs nothing and commits you to nothing. It just means you find out first.
Start With The Free Stuff
No credit card, no catch. This is how most people get to know me, and plenty of them get real results before they ever pay me a dime.
Brand Archetype Quiz
Find out what your brand actually sounds like to your customers. Take the quiz and I send you a personalized read on your brand's archetypes. Scored by me, not a bot.
Take The QuizFree SEO Report
How does your website actually show up in search? Get a report on where you stand and what's costing you traffic, before you spend a dollar fixing it.
Get My ReportThe Bottleneck
My email community for beverage brands that are done winging it. Straight talk, real tactics, and a place to submit the problem that's clogging up your business.
Join The BottleneckThe Podcast
This Is Not Your Hobby: sales and marketing help for craft beverage brands, with a side of spreadsheets and sarcasm. New episodes on the regular.
Listen In
No matter how we work together, I use the same methodology - the ABV Path to Strategic Profitability
The goal of this method is to get your brand set up with the knowledge and systems necessary to build a more profitable craft beverage business for the long term and gain market share in a saturated market.
The key to success in the craft beverage space is to learn how to work smarter, not harder. The ABV Path will help you do just that.
I’m not here to “fix” you, your systems, or your teams, I want to help streamline and optimize your existing organization and teach you how to expand into the future.
The ABV Path provides you with repeatable processes for all skill and budget levels.
Don't Just Take My Word For It
Julie is the best thing that has happened to our brewery business. She is so experienced and talented and provides our team with sales ideas and planning that has moved the needle for us and been important to our success. I would recommend her to any brewery. If she would move here I would hire her in a heartbeat. She is amazing.
Julie Rhodes (Not Your Hobby Marketing Solutions) has been instrumental in helping our brewery come out of the pandemic. We've had our best outside sales totals, to-date (2020), in seven years and it's due in large part to Julie's coaching. Externally, we've built our following with Julie's mentorship in social media marketing. Internally, we've utilized her guidance to build a much needed platform for systems throughout all facets of our business. I highly recommend Julie for businesses in need of education and structure with regards to sales, social media marketing, and leadership/management!
I highly recommend Julie's services to anyone who feels like they're struggling to understand sales and marketing in the craft beer industry! She is great to work with and the knowledge she is able to provide is unmatchable.
As a clueless outsider that found myself new to the beer industry during COVID, Julie has been amazingly astute in helping me find the right areas of the business to focus on. Always positive, with a "you-can-do-this" attitude, along with insightful tips and pointers for more places to do my own research. Thank you!
When we opened our taproom in late 2020, I had no marketing/communication training. Through personalized coaching sessions, I've learned how to set marketing goals and what that looks like. I've also discovered many free services to help create and schedule my social media posts. I still have things to learn but am now confident I will get there thanks to Julie and Not Your Hobby Marketing.
We have just recently started working with Julie and we are very impressed with her knowledge and ability to make her expertise teachable! She is professional, personable, and wants to help our business succeed. Hiring her as a consultant is absolutely worth the investment.
You only need the drive to change your business for the better. These programs are not for the person who just wants to be “told what to do.” I partner with proactive brands that are ready for strategic clarity to give you the tools and knowledge you need to grow a profitable beverage brand for the long-term. This is not a canned outline. This is not a one way street. Get ready to work - it will be worth it.
Size doesn’t matter.
Get A Taste Of My Teaching Methods
Join The Bottleneck
The Bottleneck is where I share the good stuff for free. Sales strategies, marketing reality checks, distribution insights, and resources to help you grow — delivered to your inbox when I have something worth saying. Thousands of craft beverage pros are already in there.
Come hang with us (plus there’s free stuff).
Still scrolling? That's usually a sign.
One 30-minute call sorts this out faster than another lap around this page. Tell me what's stuck and I'll tell you which door fits, even if the answer is "start with the free stuff."
Book A Discovery Call