Blog — not your hobby marketing solutions

Why People Buy Stuff

People buy things with emotion and qualify it with logic, so how does that apply to craft beer?

beerJulie RhodesJanuary 30, 2020beer sales, craft beer, beerComment

Stop selling your beer

Stop selling your beer. Not completely, just not to folks that don’t want it.

beerJulie RhodesJanuary 22, 2020Not Your Hobby Marketing Solutionsbeer sales, beer, craft beerComment

Anyone can sell a one-off

Anyone can sell a one-off, learn to sell your flagship beer and you’ll be good for the long haul.

beerJulie RhodesOctober 23, 2019beer sales Comment

ABP doesn't stand for Another Beer Party

ABP doesn't stand for Another Beer Party

ABP doesn’t stand for Another Beer Party

beerJulie RhodesOctober 8, 2019distributionComment

Sell your benefits, not your features

How to sell beer with your benefits, not your features

beerJulie RhodesSeptember 20, 2019Not Your Hobby Marketing Solutionsbeer salesComment

Don't bother Googling "how to train my brewery sales rep"

Don't bother Googling "how to train my brewery sales rep"

Beer Sales 101 registration is now open!

beerJulie RhodesAugust 29, 2019beer salesComment

The Modern Beer Buyer's Journey

The modern beer buyer’s journey has changed, thanks to Google (basically)

beerJulie RhodesAugust 19, 2019Not Your Hobby Marketing Solutionsbeer salesComment

Beer Sales: How to Turn a "No" into a "Yes"

Beer Sales: How to Turn a "No" into a "Yes"

Beer Sales: How to Turn a “No” into a “Yes”

Julie RhodesAugust 12, 2019Not Your Hobby Marketing Solutionsbeer salesComment