2K BBL Craft Brewery
Mission: develop full wholesale program with Strategic Sales Plan & trackable KPIs for self-distribution in one state, onboard and train a dedicated sales rep, optimize digital marketing strategies & content, DIY sales data analytics using accounting software, strategic account prospecting, beginning to work with chain accounts & securing authorizations, developing a strategic brand calendar with product releases for wholesale, analyzing COGs for wholesale offering efficiency, increasing wholesale sales
Results: increase in wholesale sales volume of 17% in year one and 5% in year two; onboarded & trained dedicated sales rep; established KPIs and a Strategic Sales Plan; expanded distribution by over 40%; established chain buyer relationships; optimized sales & marketing materials; leveraged SMS & email marketing for B2B sales
5K BBL Hard Cider Company in the PacNW
Mission: onboard & train a dedicated sales team, interpret wholesale sales data and learn to use distributor partner data portals, adopt a CRM program for the sales team, optimize sales & marketing materials, build brand decks for chain sales, prepare Annual Brand Planning Meeting materials for multiple wholesalers, demand plan for harvest season, set projections for 18 month sales period, creation of a Strategic Sales Plan with trackable KPIs, create programming for national accounts, expansion planning to additional states, brand decks for large sponsorship packages
Results: increased wholesale volume by 75% in year one; was on pace to increase wholesale volume by 35% in year two; tripled distribution footprint; execution of Strategic Sales Plan with trackable KPIs; chain decks & programming; additional chain authorizations; airport placement; optimization of website & marketing materials; optimized sales materials; onboarding & training of two sales reps; adoption of a CRM system; successful transition from tracking sales by units to case equivalents; annual brand calendar & sales SOPs; distributor ABP deck & sales data metrics
Hard Cider Product Launch
Mission: successfully plan and launch a cider line extension as an entirely new brand; increase wholesale sales for that specific SKU; expand distribution to 16+ states; create chain pitch decks & promotional programming to secure incremental chain authorizations; create volume program for wholesale; create systems for preparing ABP decks for wholesalers; optimize new brand marketing materials & orchestrate strategic product launch marketing plans
Results: successful on-time launch of new cider brand - progressive rollout model of 7 key states, followed by the outlying markets based on sales volume projections; digital marketing launch to coincide with wholesale channel release; optimized marketing & sales materials; chain deck with annual programming; onboarded Director of Sales to assist with execution