Brewery Taproom in Planning in CA
Mission: assist taproom in-planning with strategic marketing plans, grand opening launch, digital advertising campaign, building social media presence from the ground up, establishing an email & SMS marketing program, promoting a branded podcast, wireframing a sales plan for future wholesale distribution, instruction for content creation & scheduling, tracking marketing metrics
Results: successful launch of branded social media channels with an optimized content plan for maximum brand awareness; creation & execution of Strategic Marketing Plan with KPIs based on brand awareness conversions; digital advertising campaign creation & execution; email list building & content schedule; e-commerce merchandise program; advisory plan for entering the wholesale channel; from 0 followers to 8K+ and growing
4K BBL Craft Brewery in the SE
Mission: establish a Strategic Sales & Marketing Plan with trackable KPIs inspired by the EOS management system, create repeatable systems & processes to increase wholesale channel and taproom revenue, creation of promotional programming for wholesale, securing additional chain authorizations, onboarding & training the sales team, optimizing the website, leverage marketing metrics, analyze wholesale sales data & market trends, establish a digital advertising & email marketing program, and guide the team through a complete rebrand
Results: 15% growth in wholesale volume in year one; 11% growth in wholesale volume in year two; on pace to hit 13% growth in year three; average of 30% distribution footprint growth over 2 1/2 years; creation of incentive programs for distributor sales teams; multiple chain authorizations; creation & execution of EOS-style strategic business plan across the entire organization; Strategic Marketing Plan and rebrand activation
3K BBL Hard Cider Company in the Midwest
Mission: organize wholesale sales channel activities and strategic planning with distributor partner, determine if the distributor was the right fit, optimize sales & marketing materials, optimize digital marketing channels, sales data analytics, marketing metrics, chain presentations & programming in order to secure more chain authorizations, onboard and train a sales rep, increase wholesale volume and distribution, direction for Annual Brand Planning meetings with distributor
Results: wholesale volume increase of 30% over the course of 12 months; incremental chain authorizations and program activations; distributor transition; onboarded & trained sales rep; established Strategic Marketing & Sales plans with trackable KPIs; creation of strategic ABP meeting deck with sales data analysis and brand calendar