There is a cure for Stagnant Sales!
it’s that tipping point that craft beverage brands hit when the honeymoon period of rapid growth begins to go stagnant and incremental sales seem harder to come by due to increased competition in the marketplace. Every brand experiences this, it’s the natural course of a product life cycle, but that doesn’t mean we can’t do something about it.
There’s nothing wrong with your brand or your business, the problem lies with the system.
Our marketplace maze is causing “purchase decision burn out,” making it harder for craft beverage brands to continue adding incremental revenue. Previous selling and marketing techniques designed for our old marketplace won’t work anymore. We have to flip the script in order to survive these new dynamic market conditions.