A little more about me

  • Spent the last 3 decades in the food and beverage industry

  • BA in Marketing from Texas State University at San Marcos

  • Worked full time and went to college at the same time

  • Funded my entire undergraduate degree myself

  • Part of a business competition group in college - Students in Free Enterprise - won national titles for business models

  • Landed my first sales job with a European beer import company in 2005 because I wouldn’t take no for an answer and kept putting my resume into brewery owner’s hands for over 9 months

  • Received no formal field sales training, learning the ropes of supplier side sales by the “sink or swim” method

  • Earned a reputation for myself as a very proactive, brand advocate for my breweries in a male-dominated industry;

  • Learned how to navigate challenging relationships with beverage wholesalers that underestimated me

  • Sold imported European beer in a craft heavy market for over 10 years (the epitome of the underdog)

  • Member of Pink Boots Society since 2013 - Denver Chapter Leader, Chapter Committee Chair, member of the Education Task Force and Membership Task Force

  • Member of the Brewers Association and the DEI subcommittee; BA Mentor in Leadership, Sales & Distribution, and Marketing & Branding

  • Certified Crafting A Strategy Consultant

  • Mother to two boys and a gaggle of pets

  • Marketing consultant for advertising agencies and state brewery guilds

  • Member of the American Cider Association

  • Teaching assistant for the Unversity of Vermont Business of Craft Beer program and Taproom Success Certificate program from Craft Brewery Financial Education

  • Industry conference speaking engagements include: Craft Beer Professionals, CiderCon, NanoCon, Crafted For Action, Chicago Brewseum Beer Culture Summit, Pink Boots Biennial National Conference, Craft Beverage Expo & Women in Craft, North Carolina Craft Brewers Conference, Colorado Brewers Guild

  • Member of Women of the Vine & Spirits

  • Featured on multiple podcasts including Good Beer Matters, Craft Brewery Financial Training, Hop Forward, Fueled by Hops, True Craft Podcast, Lawler Out Loud, Marketing Brewing Co, Built and Brewed

  • Written work featured in Crafted For All, Craft Brewing Business, The Brewer Magazine, Ekos Craftlab, CODO Beer Branding Trends, and Fintech

  • Authored 12 digital courses on craft beverage sales, marketing & distribution

  • Over 60 beverage alcohol companies assisted with an average growth in revenue of 20%

  • Small business owner and operator for 3 years

  • One of the founders of the Safe Bars P.A.C.T. Initiative and the Safer Workspaces Initiative

  • Highly influenced by work from Gino Wickman, Brene Brown, Jim Collins, Jon Acuff, Kelly Diels, C.V. Harquail, andrea maree brown, Gretchen Rubin, and Michael Lewis (yes, the Moneyball guy)